Wausau Coated Products Inc., an independent, family-owned and operated manufacturer of adhesive-based label products, has announced the appointment of Sarah Hilton as product manager, Digital and Converted Products.

Sarah is a graduate of Macalester College in St. Paul, MN, and since then, she has built a career in
marketing/communications and product management, as both a direct employee and on a consulting basis. Most recently, she led the strategic rebranding and market launch of Empower Label, successfully introducing the new brand to the marketplace in March 2025.

“I’ve worked at nonprofits and Fortune 500 companies, in start-up environments and on corporate teams. I’m grateful to be joining a family-owned company that’s truly focused on finding solutions for customers,” says Hilton. “This is a really exciting period of growth and customer demand, and I believe that product management can be very impactful. This is a new role, with the clear advantage of being positioned alongside a tremendous team of experienced, knowledgeable, innovative colleagues at both Wausau Coated and Empower Label, a wholly owned subsidiary of Wausau Coated Products.”

In her new position, Hilton will focus on identifying market trends, driving new product development, and
launching profitable product offerings. She will collaborate closely with the Sales & Marketing teams at
Wausau Coated Products and Empower Label to shape the strategy and execution of our digital and converted label product portfolio.

“Sarah brings extensive experience in marketing, communications, and product management, having worked both as a direct employee and consultant for over 15 years,” states Gretchen Kray, director of commercial development. “We are thrilled to have Sarah onboard and look forward to her valuable contributions.”